News

That title almost seems blasphemous knowing how tied we are to achieving economic value via social media. So, of course there's a catch! Read on to find out how to ensure your social media campaign achieves the goals you've set.

In this post we'll take a look at one of the most pressing questions relating to Social Media. The Question: "Should a business continue with social media if they can find no economic benefit?"

On Wednesday Facebook officially announced Timeline for Pages and made it available to everyone. While using Timeline is currently optional, on March 30, 2012 it will become mandatory for all pages. Timeline is a significant overhaul of the look and functionality of Facebook Pages which will affect the way Page admins operate and create content for their Pages. Below are 11 of the key changes that will happen with the implementation of Timeline.

Today brings another great article on Social Media Return on Investment. Public Relations professional Vicky Smithee breaks down the value of social relationships and how they relate to a company's bottom line.

As our readers likely know by now, my focus is helping you be more effective and make more money with social media. One of the most important ways of doing that is creating the right content to attract people who want and need your product(s). Claudio Alegre has written a fantastic article entitled "How to Create Content That Generates Sales," and I can't recommend it highly enough.