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As our readers likely know by now, my focus is helping you be more effective and make more money with social media. One of the most important ways of doing that is creating the right content to attract people who want and need your product(s). Claudio Alegre has written a fantastic article entitled "How to Create Content That Generates Sales," and I can't recommend it highly enough.

Pinterest allows you to 'pin' images you like to boards that you create and categorize. The items you 'pin' can go viral much like on Facebook. A fad one might ask? I don't think so. Pinterest is already driving sales, and that in itself is a huge win for the budding social network.

What if there was a simple formula for Twitter that would all but guarantee success? HP claims they have uncovered exactly that formula. Read on for more information about gauging the popularity of your tweets with 84% accuracy.

A-Side is currently crafting social media strategies for several Doctors and Lawyers. In researching techniques that are useful to other practitioners I've come across a great article from an MD, Natasha Burgert, that outlines benefits gained from social media, including enriching the lives of patients and bringing in $140,000 more income. If you're interested in finding out how social media can help your Doctor's office or firm's legal practice, read on.

Which social platforms are used the most? The obvious answer is indeed Facebook. Still, you may be surprised at how frequently used the more obscure sites are visited, including the generally disdained Myspace. The true answer to the perfect online strategy lies with customizing your efforts to suit your product.